The Art of Follow-Ups: Timing & Messaging Tips
In the time-starved world of sales and business development, almost no opportunity worth exploring is killed by a first ‘no’ – it is usually the resounding nothingness that follows that chokes the life out of all but the most robust leads. As a seasoned sales...
How To Optimize Your SDR Tech Stack for Efficiency
In an age of intense competition on the sales front, Sales Development Representatives (SDRs) are inundated with a multitude of uncoordinated tools and duplicate software and big-tech stacks that are supposed to deliver productivity, but in reality, produce...
Creating a Sustainable Lead Generation Process
Many businesses pursue short-sighted lead generation quick wins; they throw themselves into a splashy campaign that provides immediate rewards, but the effect quickly fizzles, and marketing departments are left desperately searching for the next big idea. The result...