Accelerating Deal Velocity Without Rushing the Buyer

by Workava Team | May 19, 2025 | Account Executive Consulting, Closing Strategies & Deal Acceleration

In the high-stakes world of B2B sales, there’s a common misconception that quickening deals requires an aggressive, pushy approach that places closing over everything else, including the experience of the customer. Sales people tend to think that they don’t have a lot...

The Role of SDRs in the Modern Sales Funnel

by Workava Team | May 9, 2025 | SDR Consulting, SDR Strategy & Planning

Sales Development Representatives (SDRs) function as the critical first line of engagement between an organization and its potential customers, focusing primarily on prospecting, qualifying leads, and scheduling meetings for Account Executives. As specialized...

How Automation Enhances Sales Productivity

by Workava Team | May 9, 2025 | Apollo Services, Workflow Automation

In the highly competitive world of business today, we ask sales teams to submit more results with less, all while adjusting to more complex buyer’s journeys (plural). Sales process automation is the method of removing manual tasks throughout the sales process and...

Optimizing Follow-Ups for Better Response Rates

by Workava Team | May 9, 2025 | Apollo Services, Sales Sequences & Engagement

In today’s competitive market, the transition from prospect to customer does not usually occurs at the first point of contact. However, too many salespeople throw in the towel too early and lose business opportunities that just needed a little more nurturing....

Personalization vs. Automation in Outreach

by Workava Team | May 8, 2025 | Apollo Services, Targeted Outreach & Prospecting

In today’s competitive B2B world, the strength of your outreach can make or break your sales pipeline and eventually play a key role in shaping your revenue growth curve. (And in case you’ve been living under a rock it’s because of the current health/financial crisis)...