Coordinating Campaign Feedback Loops Between AE & Marketing
The B2B sales and marketing environment has transformed campaigns into adaptive approaches that demand ongoing adjustment and improvement to stay effective. Marketing teams show their strength in producing powerful messages and attractive assets, yet campaign success...
Turning Marketing Intel Into AE Sales Wins
Organizations that achieve their sales quotas in today’s competitive B2B environment do so by utilizing their existing internal knowledge rather than simply increasing their effort. Sales teams do not access the valuable data about prospect behavior and market...
How AEs Can Drive Better Collaboration With Marketing
The modern B2B relationship between sales and marketing teams exists more like distant relatives than the close allies they should be. Although these teams pursue identical organizational objectives they function within distinct realms that use different languages and...