


Effective Sales Coaching: Transform Your Team’s Performance with Workava’s Proven Methods
High-performing sales leaders don’t only respond to performance metrics — they diagnose the drivers behind them. “Imagine the doctor taking your measurement, your symptoms,” says Byron Sierra-Mattos, founder of Workava, “and that’s what we’re doing now: A rep’s low...
LinkedIn Prospecting Best Practices
The leading platform for B2B sales prospecting LinkedIn grants unmatched access to professional networks and industry decision-makers. Over 900 million users worldwide utilize this professional networking site to revolutionize sales professionals’ methods for...
The Psychology Behind Effective Sales Conversations
The practice of selling connects strongly with human psychology science. Knowledge of the product and communication skills matter, but psychological dynamics typically dictate the conversion of a prospect to a customer. Sales professionals who understand the...