Relying on just one channel for prospecting is limiting your opportunities. A multi-channel approach—combining email, LinkedIn, phone calls, and even video messages—can maximize your reach and response rates. The key is consistency and timing: follow up strategically and adapt your messaging to each platform.

For instance, a prospect may ignore an email but respond to a well-crafted LinkedIn message. Others may appreciate a short video introduction, making your outreach feel more personal and engaging. Cold calling, while sometimes intimidating, remains one of the most direct and effective ways to get a decision-maker’s attention.

To succeed in multi-channel outreach, create a structured cadence that leverages different touchpoints. For example, start with an email, follow up with a LinkedIn message, and then place a phone call. Testing different outreach combinations will help you identify the most effective channels for your audience and refine your approach over time.