Most prospects won’t respond to the first outreach attempt. That’s why follow-ups are essential. A well-timed follow-up email or call can reignite interest and remind the prospect of your value. Research shows that 80% of sales require at least five follow-ups, yet most sales reps give up after one or two attempts.
What is the key ?
The key to effective follow-ups is persistence without being pushy. Keep follow-ups short, relevant, and varied in format—switch between text, voice, and video to maintain engagement.
For example, your first follow-up could be a simple reminder email with a new piece of valuable content. The second might be a LinkedIn message referencing a recent industry trend. The third could be a voice message sharing a quick insight.
The timing of your follow-ups is also crucial. Space them out strategically—following up too soon may come off as aggressive, while waiting too long may cause the prospect to forget about you. A structured follow-up cadence helps maintain momentum and ensures that no leads fall through the cracks.
Persistence, when done right, can make all the difference in turning cold leads into warm conversations. By providing ongoing value and showing genuine interest, you increase your chances of eventually securing a meeting and closing a deal.
